The Sustainable Development Is Defined By The Brundtland...

1. Introduction/Background Sustainable development is defined by the Brundtland Report as â€Å"development which meets the needs of the present without compromising the ability of future generation to meet their own needs. (World Commission on Environment and Development). The Gross National Product (GNP) measures the economic activities and production of every country. As the GNP of a country tends to rise so does its resource consumption. Industrialized nations consume more energy per capita than third world countries, as the energy is needed in every economical aspect: business, manufacturing, transportation, agriculture, and architecture. United States of America and Canada and other developed nations have increased exponentially their resource consumption as their per capita income grows. But Japan is an exception because as the country ´s per capita income increased their resource consumption did not, therefore, is possible for a society to increase its economic levels without consuming more energy (Kim and Rigdon). Sustainability is all about permitting a society to satisfy its needs, but letting the â€Å"natural system keep a level that permits its recuperation† (Hui). As Brundtland expresses in the document Our Common Future â€Å"environmental degradation, first seen as mainly a problem of the rich nations and a side effect of industrial wealth, has become a survival issue for developing nations.† (World Commission on Environment and Development). The importance ofShow MoreRelatedThe Brundtland Report Defined Sustainable Development Essay1585 Words   |  7 PagesThe Brundtland report defined sustainable development as â€Å"development that meets the needs of the present without compromising the ability of future generations to meet their own needs.† From early times, philosophers, such as Thomas Malthus, believed humanity could not be sustained. Malthus believed mankind would reach their carrying capacity, specifically with regards to food. Yet, this notion changed in subsequent years, thanks in part to the green revolution. This revolution helped increase cropRead MoreThe Concept Of Sustainable Development1638 Words   |  7 PagesThe concept of sustainable development has been at the centre of many big debates of late including world conferences on development and developmental planners. It is gaining impetus as people get more informed on the current effects of climate change and the looming devastating effects of the same on future generations increasing the unpredictability of the future. At the core of sustainable development is the fragile condition of balancing between protection as well as maintenance of the productivityRead MoreEssay on The Effect of Environmental Sustainability1416 Words   |  6 PagesTherefore it is imperative that economic development and sustainable development cooperate together in order to allow for human development with environmental sustainability to continue far into the future. How do we advocate for sustainable development while still keeping in mind the needs of the impoverished people in developing nations and not hindering economic development? The seventh Millennium Development Goal (MDG) regards economic and human development in developing countries while takingRead MoreTriple Bottom Line1286 Words   |  6 Pagesgovernments all around the world in order to achieve a sustainable living style, as well as many smaller organizations in comparison to larger meetings by world governments to come up with ideas such as the Kyoto protocol. One such concept that has arisen is the â€Å"Triple Bottom Line† which is considered an accounting frame work that takes into consideration Social, environmental and financial aspects, an idea that has been hindering development, due to the previous belief that there was an inabilityRead MoreHow is sustainable development linked to ecological footprint?1552 Words   |  7 Pages How is sustainable development linked to ecological footprint? According to the Brundtland Report, sustainable development is defined as â€Å"development that meets the needs of the present without compromising the ability of future generations to meet their own needs.† In this definition, two challenges are worth nothing: meeting the needs of world’s poor, as well as the environmental limitations brought about by technological advancements and social organizations. According to Ruzevicius (2010)Read MoreCorporate Social Responsibility And Corporate Sustainability Essay1658 Words   |  7 Pagesused interchangeably over the time called as Corporate Social Responsibility and Corporate Sustainability .These are two concepts prevalent in Indian Industry which are confounding to managers. Hence, some companies produce only CSR report or a Sustainability report while both of them are supposed to be made separately for the societal benefit. After analyzing the case of Aditya Birla Group, it can be concluded that both are different fro m each other and CSR is a way to achieve sustainability. Read MoreSustainable Development1618 Words   |  7 PagesQ. Sustainable Development? Ans:. Sustainable development refers to a mode of human development in which resource use aims to meet human needs while preserving the environment so that these needs can be met not only in the present, but also for generations to come. The term sustainable development was used by the Brundtland Commission which coined what has become the most often-quoted definition of sustainable development: development that meets the needs of the present withoutRead MoreRole Of Sustainability On The Production Of The Firm s Healthy Bars1294 Words   |  6 PagesExecutive summary 2.1 The Purpose The purpose of this report is to highlight the roles of sustainability in the production of the firm s healthy bars. This report is provided to the chief executive in order to suggest few solutions to critical issues including high electricity bills, large consumption of water in the production process; and advantages and disadvantages for each solution. 2.2 Methodology The methods used In this report was form finding informations by researching books andRead MoreThe Alliance : A Partnership Of Convenience Between Unionists And Environmentalists1396 Words   |  6 Pageseconomic development. However, though the BlueGreen Alliance has several noble and optimistic goals, including the pursuit of responsible environmental policies, there are only a few issues that environmentalists and unionists can agree to act on. Foremost, among those issues, is protectionism. The BlueGreen Alliance is a partnership of convenience between unionists and environmentalists, both of whom oppose globalization; however, such protectionist ideals are not compatible with a sustainable globalRead MoreImportance of Sustainability in Organizations636 Words   |  3 PagesIntroduction Never before has sustainability been more important on the corporate agenda. According to Brundtland Commission of the  United Nations (1987) sustainability is defined as operating in a way that preserves the long-term quality and productive capacity of both the natural and social environments in which a company operates. For humans, sustainability is defined as the potential for long-term maintenance of well being, which has environmental, economic, and social dimensions. Sustainability

Police Department Roles and Functions - 1039 Words

Running head: POLICE DEPARTMENT ROLES AND FUNCTIONS Police Department Roles and Functions xxxxxx Axia College of University of Phoenix CJA/214 xxxxx Police Department Roles and Functions Law enforcement agencies range from local counties all the way up to state and federal levels. Communities are dependent of these agencies to conduct and perform many different roles and functions. All policing agencies perform the same basic duties and responsibilities, which are, maintain law and order, provide community assistance, and investigate crimes. There are agencies that function in a specific jurisdictions or provides a specialized function in a specific jurisdiction. All departments work together to protect citizens, prevent†¦show more content†¦The Patriot Act has given authority to enforce federal laws for federal investigations at the state level. The result of these roles and functions allow for local, state, and federal agencies work to better police communities. * What are the roles and functions of patrol work? Provide a list. * Patrols serve many functions for police work. Some commonly used methods of patrol includ e: * Random Patrol * Directed Patrol * Aggressive Patrol * Saturated Patrol * Random Patrol consists of officers patrolling areas in a random way so that patterns cannot be detected. Random patrols are designed detect crimes taking place and to deter crimes from taking place due to officer patrol presence. Directed patrol is designed to target hot spots or areas known from high crime rates. Crime data is collected and it can be determined what areas and at what times crime is likely to occur. By patrolling at these times, crime can be deterred. Aggressive patrols consist of frequent traffic stops and questioning by officers to draw attention. The attention drawn by these actions can serve as a major deterrence of crime. A saturated patrol is effective by placing a large number of patrols within the same areas. The most common form of police patrolling is with an automobile (Grant amp; Terry, 2012). Automobile patrols have an advantage because they can cover a large area faster than other means ofShow MoreRelatedPolice Department Roles and Functions943 Words   |  4 PagesPolice Department Roles and Functions CJA/214 September 20, 2012 Scott Mann Roles and Functions The Police Department must serve many roles and purposes so they also must take care of any issues that arise, dealing with the law or public safety. For this reason they have different specialized concentrations of officers designed to carry out certain functions. This also varies according to jurisdiction where there are state, local and even federal jurisdictions. 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Business Plan for Salon Spa Free Essays

string(41) " are our target customers of Dhaka city\." Introduction People seek beauty. They are constantly looking to give themselves a whole new look or improve what they have. They drop by the nearest hair and beauty salon to be pampered by stylists and beauticians to style their tresses, shape their eyebrows, and color their nails – all for a few (or more) bucks. We will write a custom essay sample on Business Plan for Salon Spa or any similar topic only for you Order Now An hour in a hair and salon shop every month and one emerges confident and ready to take on the world. Beauty salon and spa business has grown rapidly over the past decade. Latest extrapolations from U. S. census data place the salon and spa service industry at over $35 billion annually. And that figure doesn’t include the retail sale of professional beauty products which is at least another $7 billion annually. While traditional barbershops, hair salons and nail salons have experienced moderate growth, high end beauty salons and day spas have seen significant spikes of revenue in recent years. In the recent years, this business has seen redundant profits in Bangladesh. In this moment introduction of â€Å"Trendster† a full-service beauty salon to the Bangladeshi market is an exciting new development for us. Our Mission: â€Å"Trendster† is dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Owners and source of finance â€Å"Trendster† is a partnership business owned by several owners. Ms. Farzin Ahmed, co-owner with Kabir ahmed, her husband, has worked in a prestigious, upscale salon in Gulshan, Dhaka for the past two years. Ms. Farzin has created a large client following through hard work and dedication. She and her talented team of beauticians, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth. To achieve our objectives, Trendster is seeking additional loan financing. This loan will be paid from the cash flow from the business, and will be collateralized by the assets of the company, and backed by the character, experience, and personal guarantees of the owners. Address: The salon will be located at House 25, Road 5, Block A, Bashundhara Residential Area, Dhaka. The salon will utilize 1,540 square feet. The location is strategically situated on one of the high profile area, with easy access from all parts of town. Justification As we have said before, the owner has created a large client following through hard work and dedication. So, the rising demand from the owner’s clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential. Moreover, the salon business in Bangladesh is raising potential. The keys to success in our business are: * Location: Providing an easily accessible location for customers. * Environment: Providing an environment conducive to giving relaxing and professional service. * Convenience: Offering clients a wide range of services in one setting, and extended business hours. * Reputation: Reputation of the owner and other â€Å"beauticians† as providing superior personal service. Target Market: A target market is a specific, well-defined segment of consumers that a company plans to target with its products, services and marketing activities. Target marketing orients all of the various components of the marketing function toward a single group, maximizing the appeal of brands to specific markets. The term â€Å"target audience† is a bit narrower; it refers specifically to the group of consumers targeted by advertisements. Now we are going to describe the segments of our salon’s target market: Category of segmentation: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation 4. Behavioral segmentation Geographic segmentation: City : Dhaka is the capital of Bangladesh . Gulshan , Banani, Baridhara , Uttara , Dhanmondi are most popular area in Bangladesh and most of the rich people are living in these areas. That is why, people of these areas are our target customers of Dhaka city. You read "Business Plan for Salon Spa" in category "Essay examples" Other than Dhaka, we want to open some branches of our salon in other divisions where the market is promising, such as, Rajshahi, Chittagong and Sylhet. Because, a huge number of people of these cities are wealthy enough to bear the cost of spa services. Moreover, people of these areas are educated and style conscious. So, they deserve a spa shop where they can meet their demand. If we launch our Salon in those areas then it will carry a good profit that’s really the main cause. Another city, which will become another large market after Dhaka, is Cox’s bazar. No doubt, the longest sea-beach has a very large amount of foreigners who come to enjoy the holidays, must seek the heavenly pleasure of spa service. It will be our best chance to start our business there considering both local and foreign visitors comfort to enjoy the sea-sight with full satisfaction. And no doubt, a huge amount of profit will come from this target market for future. 2. Density: Certainly we are targeting the urban areas. No doubt, the poor and uneducated villagers will not agree for getting those benefits of spa and they also cannot bear the cost too. That is the main cause to target the urban area as a target market. Demographic segmentation: 1. Income: We want to give better service to the customer than the others. We will provide services to the people of different kinds of income. But the main condition will be the customer himself/herself must have that capacity to pay for the service. So, we have planned to make target customers those who are well-off to pay such as, middle and top level employees, business persons, university faculties etc. we are also offering reasonable price for the students whose income ranges 6000-12000 with discounts. 2. Education: Students of different universities who are fashion conscious are our target customers. We are offering discounts for the students. Now, it is not possible to target the students of whole Bangladesh, or outside the Dhaka city. In this respect, we are focusing on those who are near to our shop, such as, students of NSU, IUB, AIUB etc. it is sure that targeting this segment, we are going to get a huge number of customers who are students. 3. Age and education: Though our target market is different employees of good amount of income, business persons and students, but we cannot ignore others beside these customers who too take the services either only haircutting or spa service with barber services. The details of these customers, their potentials, occupations are stated below with target customers. Age| Occupation| Details | Market potential| 5 to 12 (children)| Kindergarten students or primary students | Do not have so much knowledge on hair-stylingBirth rate in Bangladesh is increasing| Weak| 13 – 18 Teenagers| Secondary school students| Begin to follow the current trendStrict rules in secondary schoolSmall consumption power | Medium| 18 -25(young adults)| University students| Normally no rules restricting their hair style Have income sources because can be a home tutor or doing so work through internet like as free launching etc. Strong| 25 to 40 (mature adults )| Doctor , engineer, teacher, banker , marketing officer, business man ,| Do not communicate with customers Income sources | Medium | 40 -60(Middle aged adults )| Doctor, engineer, teacher, banker, marketing officer, business man. | Problems of having less hair Willing to pay more on hair treatment| Quite strong | Above 60(old aged adults)| N/A| Normally do not have so much hair| Weak| Psychographic segmentati on: 1. Lifestyle: From achievers and striver obviously it is possible to make good profit because they are really so careful about their lifestyle. But from the survivors the market potential is so weak that we were forced to target the achievers. 2. Social class: The upper class people is always careful about their life. So, it’s obvious that they will agree to spend much money if they get quality services. So from this segment our main target will be upper class people. The middle class people also careful about their hair and other elements of fashion, but not as the upper does. Behavioral segmentation: 1. Occasion: In Bangladesh Eid, Pahela Baishakh, puja, Valentine’s day are the occasions people celebrate with great joy. In this time we can give some special offers or discounts for the customer for building a good relationship with the customers. We will give same facility like as another salon like as ours but will give service lower rate than them for marriage ceremony occasions. 2. Benefit: We will provide good quality products to give the service of the customer to attract them to this salon. If we do this then we will get some regular customers who will be profitable for us. User Status: We will provide discount for the regular and first time user that will help us to attract them to this salon which is essential to make good relation with the customers and to attract the customers for our salon. Positioning strategy: Positioning strategy is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or org anization. Core Idea Concept simply describes the product or service. Its purpose is merely to determine whether the idea has any interest to the end buyer. Positioning Concept attempts to sell the benefits of the product or service to a potential buyer. The positioning concepts focus on the rational or emotional benefits that buyer will receive or feel by using the product/service. A successful positioning concept must be developed and qualified before a â€Å"positioning statement† can be created. The positioning concept is shared with the target audience for feedback and optimization. Brand positioning process Effective Brand Positioning is contingent upon identifying and communicating a brand’s uniqueness, differentiation and verifiable value. It is important to note that â€Å"me too† brand positioning contradicts the notion of differentiation and should be avoided at all costs. This type of copycat brand positioning only works if the business offers its solutions at a significant discount over the other competitor(s). Generally, the brand positioning process involves: 1. Identifying the business’s direct competition (could include players that offer your product/service amongst a larger portfolio of solutions) 2. Understanding how each competitor is positioning their business today (e. g. laiming to be the fastest, cheapest, largest, the #1 provider, etc. ) 3. Documenting the provider’s own positioning as it exists today (may not exist if startup business) 4. Comparing the company’s positioning to its competitors’ to identify viable areas for differentiation 5. Developing a distinctive, differentiating and value-based positioning concept 6. Creating a positioning statement with key mess ages and customer value propositions to be used for communications development across the variety of target audience touch points (advertising, media, PR, website, etc. ) Product positioning process Generally, the product positioning process involves: 1. Defining the market in which the product or brand will compete (who the relevant buyers are) 2. Identifying the attributes (also called dimensions) that define the product ‘space’ 3. Collecting information from a sample of customers about their perceptions of each product on the relevant attributes 4. Determine each product’s share of mind 5. Determine each product’s current location in the product space 6. Determine the target market’s preferred combination of attributes (referred to as an ideal vector) 7. Examine the fit between: * The position of your product * The position of the ideal vector Product Positioning for salon Product positioning refers to all â€Å"products and services,† not just the physical products that we use (and sell) in our spa. Product decisions include: * Brand * Quality * Styling * Safety * Packaging * Guarantees * Support Price Positioning for salon: Pricing spa products and services is a key element of the marketing mix. Pricing decisions influence all your other marketing decisions. Pricing decisions include: * Skim pricing (to maximize profits) Penetration pricing (quantity maximization) * Suggested retail price * Discounting * Bundling * Seasonal pricing We have considered the following: To maximize profits, should we price our services and to â€Å"skim the cream† off the top of the market, to those who are less â€Å"price sensitive†? Will our target customers support that strategy? Will we and our employees be better served if we keep prices low, to reach a broader market? Will we sell at (or below) suggested retail price? Will we offer discounts by bundling products and services? Do we run seasonal promotions? When clients buy spa packages, do we offer discounts on products and/or future services. Selecting an overall positioning strategy : Consumers typically chose products and service that give them the greatest value. Marketers want to position their brands on the key benefits that they offer relative to competing brands. The full positioning of brand is called the brands value proposition the full mix of benefits upon which the brand is positioned. More for more: â€Å"More for more† positioning involves providing the most upscale product or service and charging a higher price to cover the highest cost. Black cut hair salon, so much included instrument. Each claims superior quality, durability, performance, or style and change a price to much. Not only is the marketing offers high in quality. It also offers prestige to the customer. It symbolizes status and a loftier lifestyle. Often the price difference exceeds the actual incrementing quality. In general , companies should be on the lookout for opportunities to introduce a much-more-for-much-more brand in any underdeveloped product or service category yet more-for-more brands can be vulnerable. More for the same: Hair salon can attack a competitors more for more positioning by in traducing a brand offering comparable quality but at a lower price. Black cut hair salon its Lexus line with a â€Å"more for the same† value proposition. The same for less: offering â€Å"the same for less† can be powerful value proposition everyone likes a good deal. For example ,fair and care salon offers equivalent service at a lower price for performance . Discount stores such as spa service. Less for much less: A market almost always exist for products that offer less therefore cost loss. Few people need , want , or can afford â€Å"the very best† in everything they buy. In many cases , consumers will gladly settle for less than optimal performance or give up some of the bells and whistles in exchange for low price . â€Å"less-for-much-less† positioning involves meting consumers lower performance or quality requirements at a much lower price. For example fair care hair salon general stores offer more affordable goods at very low price. More for less: of course, the winning value proposition would be the offer â€Å"More for less†. Many salon claim to do this. For example, fair and care salon claims to have better products and lower prices for a given level of performance. In the short run , some companies can actually achieve such lofty positions. Yet in the long run, companies will find it very difficult to sustain such best –of-both positioning. Offering more usually costs more , making it difficult to deliver on the â€Å"for less† promise. Fair and care salon that try to deliver both may lose out to more – focused competitors. The important thing is that each company must develop its own positioning strategy, one that makes it special to its target consumers. Offering only â€Å"the same for the same† provides no competitive advantages . leaving the firm in the middle of the pack . salon offerings one of the three losing value propositions_ â€Å"the same for more,† â€Å"less for more†, â€Å"less for the same†_ will inevitably fail. Here, customers soon realize that they’ve been underserved , tell others and abandon the brand. Positioning statement: Company and brand positioning should be summed up in a positioning statement. The statement should follow this form: To target segment and need our brand is concept that point of difference. The positioning first states the product membership in a category (spa or salon business) and then shows its point of difference from other members in category has more salon. Placing a brand in a specific category suggests similarities that it might share with other products in category but the case for the brand in a surprisingly different category. Differentiation Strategies of Salon Differentiation Strategies This strategy involves selecting one or more criteria used by buyers in a market – and then positioning the business uniquely to meet those criteria. This strategy is usually associated with charging a premium price for the product – often to reflect the higher production costs and extra value-added features provided for the consumer. Differentiation is about charging a premium price that more than covers the additional production costs, and about giving customers clear reasons to prefer the product over other, less differentiated products. Top of Form * Complementary Services: This will encourage additional customer purchases. For example, If you offer facials, offer a free make up consult with every facial. Customers who like to pamper themselves will appreciate the additional offers and your salon will make more money. * Products: Sell products that relate to the services you offer. For example if you offer braiding, you can sell hair maintenance product such as braid spray, hair food e. t. c. You could also create your own product; you could have different beauty services put together as a package deal. * Atmosphere: Create an atmosphere in your beauty salon that allows you to charge a premium price for your services. For example, make your beauty salon feel like a spa with, soothing music and soft lighting. When customers feel rejuvenated and look great after they leave your salon, they will pay more and return more frequently. * Target group: Differentiate your beauty salon from your competitors. For example, if your primary competitor focuses on high-end appointment-based clients, you should focus on basic services and walk-in clients. On the other hand, you could offer services that are not available at your competitor’s salon. If your competitor only offers hair services, you should offer nail services, facials and makeup services. Strategy – Differentiation Focus In the differentiation focus strategy, a business aims to differentiate within just one or a small number of target market segments. The special customer needs of the segment mean that there are opportunities to provide products that are clearly different from competitors who may be targeting a broader group of customers. The important issue for any business adopting this strategy is to ensure that customers really do have different needs and wants – in other words that there is a valid basis for differentiation – and that existing competitor products are not meeting those needs and wants. Strategy – Cost Focus Here a business seeks a lower-cost advantage in just on or a small number of market segments. The product will be basic – perhaps a similar product to the higher-priced and featured market leader, but acceptable to sufficient consumers. Such products are often called â€Å"me-tool’s product differentiation (also known simply as â€Å"differentiation†) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors’ products as well as a firm’s own product offerings. Rationale Differentiation can be a source of competitive advantage. Although research in a niche market may result in changing a product in order to improve differentiation, the changes themselves are not differentiation. Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm’s product and create a sense of value. Marketing textbooks are firm on the point that any differentiation must be valued by buyers . The term unique selling proposition refers to advertising to communicate a product’s differentiation. * Ignorance of buyers regarding the essential characteristics and qualities of goods they are purchasing * Sales promotion activities of sellers and, in particular, advertising * Differences in availability (e. g. timing and location). Marketing mix: Marketing mix is the set of controllable tactical marketing tool- product, price, place and promotion- that the firm blends to produce the response it wants in the target market. The marketing mix is everything we can do to influence the demand for our service. The four groups of variables known as â€Å"the 4 Ps†: product, price, place, promotion. The marketing mix of our salon is stated below: Product: Product is actually the services we will provide to the target customers in our salon. There are different types of services in our salon starting from hair cutting of male and female, hair coloring service, skin care treatment, different types of massages to sooth the people from different types of pressures and other different kinds of salon and spa services. All these services are to be given with great care keeping the customers satisfaction in the mind. In the following, the list of services is given: Salon and Spa Services:Hair Salon Business Services:? Haircuts, styling and trims. ? Hair coloring and highlights ? Hair and scalp treatments. ? Hair shampoo and conditioning. ? Hair relaxers and perms. ? Hair curling, reconstructing and waving Nail Salon Business Services:? Manicures. ? Pedicures. ? Nail polish. ? Nail repair and sculpting. ? Hand conditioning. Day Spa and Beauty Business Services:? Body scrubs. ? Body wrapping and herbal wraps. ? Massage and aromatherapy. ? Hot stone therapy. ? Acupuncture and Reflexology. ? Derma abrasion. ? Anti-aging. Facials. ? Makeup and makeovers. ? Skin cleansing and care. ? Body waxing.? Polishing, buffing and bronzing. ? Tanning. ? Piercing. | Salon and Spa Products:Hair Salon Products:? Shampoos. ? Conditioners. ? Extra hair treatment. ? Pre-styling products. ? Hair styling products. ? Hair finishes. ? Brushes and hair tools. Skin Care, Nail and Beauty Products:? Face skin care products. ? Body skin care products. ? Makeup. ? Makeup tools. ? Nail polish products. ? Nail finish products. ? Nail tools. ? Perfumes. ? Bed and bath products. | The list tells that how our shop is and how its work quality will be. Price: Now, we will discuss about the second variable of marketing mix of our shop. In every business farm, one of the major activities is to set price of the services. The price must be fair and within the budget of the people. Also, it is also important to set price in such a way that, a farm can attend its profit. So, we have tried our best to set a fair price which meets the customer vale and our profits. The price list of our services is given below: Service providing Price (BDT) Hair Salon Business Services: Haircuts, styling and trims. 200 Hair coloring and highlights 350 Hair and scalp treatments. 500 Hair shampoo and conditioning 350 Hair relaxers and perms 400 Hair curling, reconstructing and waving 400 Shaving (foam) 100 Shaving (gel) 150 Day Spa and Beauty Business Services: Body scrubs 1000/hr Body wrapping and herbal wraps 1000/hr Massage and aromatherapy 000/hr Hot stone therapy 1000/hr Facials (Men) 600 Facials (woman) 1000 Makeup and makeovers 2000-3000 Skin cleansing and care 800 Body waxing 500 Polishing, buffing and bronzing 800 Nail Salon Business Services: Manicures 500 Pedicures 500 Nail polish 200 Nail repair and sculpting 200 Hand conditioning 300 Place: Place include the farm’s activity that makes the service available to the target customers. Place must be a suitable site or location where people can easily get access without any hazards. Since, we are new in the salon market service and also in introduction stage, so it is actually not possible for us to open more than one branch in the city. Certainly our target market is the people of Dhaka and our shop will also be in Dhaka, but it seemed a great hectic job for us to find out a suitable place to open the salon. We thought, since Persona has its branch in Gulshan, Banani and Uttara, it will not be profitable for us to open a new salon and spa business in those busy and royal areas. But there is a place where Persona still did not open their branch. The place is Bashundhara Residential Area. So, this was the best chance for us to open and grab a whole market of Bashundhara where different University students, business persons, employees of different big corporate giants live. Promotional strategy 1. Stealth marketing: Viral marketing is used to build brand awareness. Viral marketing is done through Facebook, twitter and other different blogs. 2. Referral program: Referral program is a very powerful word of mouth advertising and more believable than any other form of endorsement. It is done mainly by endorsements or reference. Reference can come from friends and clients. The most powerful recommendation is the recommendation of clients who will tell to his/her friends about the service we will provide him/her. For this reason, we have to identify those people who can influence our target market and get them endorse our service. 3. Telephone marketing: Everything should be about increasing perceived value of the service in the eyes of the clients. Now the question arise how telephone marketing helps us? Every single contact clients has with the business forms a perception, either good or bad. In telephone marketing, we have to call our clients and let them know about our new promotions. Not only that, we have to ask them questions that what he/she thinks about our service according. Another part of telephone marketing is, if the clients ask us about any problems and solutions, then we will solve the problems by providing them guidelines. 4. Keep in touch: It will be very important for our business to give emphasis the existing clients and customers. For this, we have to maintain a good relationship by remaining in touch with them. We can be in touch with them by sending promotional materials, greeting cards, birthday wishes and by e-mails. E-mail marketing is highly effective to build and maintain relationship with existing customers and also to build loyalty and trust. 5. The power of free: The customers who regularly take the service of salon and spa, mainly they get some gifts from the salon. But as we are new in the market, we are giving gifts to the customers from now. Those who would have already arrived to us for taking our service more than three times, we will actually offering them different kinds of gifts. The gifts are cosmetics, skin care products, hair care products, salon voucher, product samples etc. this system is called ‘Gifts with purchase (GWP). ’ 6. Perform SWOT analysis: SWOT analysis too plays a great role in promotion. SWOT analysis helps to know which are our strengths, our weakness, and what is our opportunities and threats and considering these four variables, to check and analyze our strengths, weakness, threats and opportunities. By researching these four, we can promote our business easily with practical logics. Our strengths are, we are placing our business in such a place where there is no salon and spa which can provide the services as we are providing. Not only that, we are charging comparatively cheaper than other salon and spa shops in Dhaka city with qualified manpower. By doing our SWOT analysis, we got some weakness in our business which is not surprising because, we are new in the market and weakness will be there. These weakness are since we are new, we don’t have that much manpower, but the good news is that the existing manpower are as good as other reputed salons and spas. Another weakness is we cannot charge more than other salons and spas in our every service since we are still in introducing stage and people are lacking about our brand. Our management is not consists of experts like persona or women world, the employees are still learning, so it is sure that we have to wait for a long time to take our salon in the top. We have got huge opportunity to take ourselves in a class of reputed salon and spa shop. Salon and spa shop market is not that much widespread in our country, only in Dhaka there are some spa shops and in Chittagong too, there are may be 2 or 3 salon and spa shops, but those are very costly, actually located in five star hotels. In other cities, there are no salon and spa shops. So we can extend our business throughout Bangladesh and can create an opportunity for those people who cannot afford the huge cost of salon and spas and we can increase our brand image. There are some threats for us in this market. We are not thinking that we will be dissolved in this market, but there is a threat of not reaching in our vision. Because other salon and spa like Persona, Women’s World are so popular, strong and wide that, we may remain under them, ie, the competition is intense though the competitors are small in number. Another thing is that since our services are cheaper than others, so we may face losses in first few years which may create problems for us to attain a good return on investments (ROI). However, we are confident that despite weakness and threats, we will be the best salon and spa service institution in Bangladesh. Advertising media Media is the most important medium of conveying the messages to the people. people come to know about a product or service at first through media. So media plays a big role in a product or service development. We considered some major steps in selecting advertising media. These major steps are: 1. Deciding on reach, frequencies and impact. 2. Choosing among major media types. 3. Selecting specific media vehicle and 1. Deciding on reach, frequencies and impact: To select the media, the advertiser must decide on the reach and frequency needed to achieve advertising objectives. We are not unaware of this fact. So we also decided on reach, frequency and impact. Reach is the measure of percentage of people in the target market who are exposed to the advertisement campaign during a given period of time. Frequency is a measure of how many times the average person of the target market is exposed to the message. The media impact states whether our advertisements are of that quality which can attract person or convince a person to come in our salon. 2. Choosing among major media types: We had to see advantages and limitations each and every media types when we had to select the medium. We have chosen those mediums that effectively and efficiently present the advertising message to target customers within our budget. Thus we considered the mediums impact, effectiveness and cost. The mediums are: 1. Newspaper: Advantages are flexibility, timeliness, can cover the local market very well and high believability. The limitations are, short life, where people can surely forget about the promotions. 2. The internet: High selectivity, low cost, immediacy, interactive capabilities are advantages. Limitations include relatively low impact than the television. 3. Direct mails: High audience selectivity, flexibility, no advertisement competition etc. limitations include relatively high cost exposure, â€Å"junk mail† image. 4. Magazines: High geographic and demographic selectivity, long life and good pass-along readership. 5. Billboards: Flexibility, high repeat exposure, low cost, low message competition, good positional selectivity. Limitations are little audience selectivity. Selecting specific media vehicles: Since it is important to select the best medium, it is also necessary which brand or vehicle in that medium will gain the attention of the people. The media vehicle makes the product or service believable to the customers; certainly that vehicle does which has huge popularity, good reputations. As newspaper is the medium, we have planned to put our advertisements in the most popular newspaper which is sold in the highest numbers and which is also holds the position of no. 1 in presenting reliable newspaper and magazines. The Daily Prothom Alo and The Daily Star. People will surely response. In the internet, we are mainly targeting to put our advertisements in Facebook. Since Facebook is very popular social networking site and also more used than Twitter and other social blogs, so people will come to know about our service easily. Competitors Analysis: In salon and spa marketing, though the competitors are few in number, but the competition is still high. This is because of the brand image of the competitors. People trust them and easily convinced by their offers. People don not hesitate to take their services despite knowing that they will charge high. Competitors like Persona, Women’s World, Studio Menz did not create their brand image in one day. They did it with hard labor and patience, providing high quality service by qualified men power. They charge high too for the services they provides. A short price list is given below: Service| Competitors (BDT)| Trendster (BDT)| Haircut | 300-600| 100-200| Hair color and treatment| 500-1000| 200-500| Makeovers | 3000-6000| 2000-3000| Facials | 800-1500| 600-1000| Nail treatments| 300- 700| 300-500| Aroma therapy| 1000-1500| 800-1000| Other spa services| 1000-10000| 800-2500| So these are the competitors price list differs from us. Though it looks that, we are better than us in respect of pricing, but there are some things which make them better than us. In the following, the points are given: 1. Our competitors like Persona, studio menz have more qualified manpower than us. 2. Their target market is stronger than us. 3. They have more than 3 branches in the Dhaka city, even some of them has outside of Dhaka. 4. Their ROI is surely better, and they earn good amount of profits. 5. They placed their shops in the suitable places where people can comfortably access. 6. The most important factor is that, they have a very strong brand image, for eg: Persona. If we have to sustain in the market and create a brand image of our own, then we must do whatever our competitors are doing and try to do better than them. Our competitors are strong and popular among the people, but we are also determined to be like them and within few years, we will be at the same shoulder height. Conclusion: So, after seeing all the relevant factors, we can say that, Trendster will be one of the leading salon and spa business holder in Bangladesh. Our strategy, considering the fact that we are in introducing stage, is right and practical. Though in the initial stage it is not possible to gain profit, even it is not possible to flourish the business like Persona as it is now in. Everything needs time to get set, so as our business. We need time to get set ourselves in the market. As time will gradually pass, we will be near to our goal if we remain on the right track. How to cite Business Plan for Salon Spa, Essay examples

The Alternative Tempest Essay Example For Students

The Alternative Tempest Essay The play opens with a group of drunken Muppets from Italy, Gonzo, a blue monster thing with a bent nose, the King of Naples, Kermit a green frog with massive eyes, sailing home after the marriage of his daughter to the King of Tunis. They were drunk because they had previously been over to France on a booze cruise in search of the duty frees. During the voyage the weather suddenly got a lot worse but nobody noticed because they were soused out of their tiny minds, apart from this weird bloke with a really tiny head that nobody know his name. He hangs around with a pink elephant, or so they thought! The ship tips from side to side and the puppets, oops I mean people on board dont jump off, they fall off and somehow float to shore. From this point onward, all the action occurs on the island. In the second scene, we meet Fozzy Bear, the former Duke of Milan. Fozzy explains to his daughter, Miss Piggy, how he was constantly high on Junior Disprol and cheap orangeade and so he lost his Dukedom twelve years previous. His brother, the Swedish Chef who had received financial help from King Gonzo, had overthrown him. Meanwhile, Dr Bunsen Honeydew, a genius scientist with a head that looks exactly like a big, green melon had ordered an old nobleman to, Rowlf a big dog with a passion for playing on his saxophone to abandon Fozzy Bear and his young daughter out at sea in a leaky boat. Rowlf however was feeling sorry for them and provided food, drink and a bit of totty on the side to keep them busy. On shore Fozzy and Miss Piggy had found one other inhabitant, his name was Animal, a demented red furred monster that seemed to take a fancy to Miss Piggy. At first Fozzy liked Animal and decided to educate him until he tried it on with her and Fozzy had no choice but to give him a damn good kicking. Fozzy Bear had also found a rat-like creature that said he was a spirit but had been imprisoned in a tree. Fozzy had to set him free by swinging Animal around his head and smashing him onto the tree, thus destroying it. Rizzo the Rat had to promise to obey his commands as a condition of letting him out, otherwise he would let Animal eat him. Still under Fozzys commands Rizzo lures Dr Honeydews son, Clifford, away from the rest of the group and towards Fozzys cell but when Clifford lays eyes on Miss Piggy he thought Wellà ¢Ã¢â€š ¬Ã‚ ¦I havent had any for a while now and shes not too bad. She fell in love with him but only because she had never seen a man her own age before. Fozzys match-making plan was working and to get them even more together he decided to put difficulties in their way, as he knew that his daughter would do  the opposite of anything her father tells her to do. Accordingly, in spite of Miss Piggys pleas for mercy Clifford is apprehended as a prisoner and condemned to give Animal piggyback rides round the island to stop him pestering Fozzys daughter. In the meantime, Dr Honeydew reckons that his son has been in an accident involving whipped cream and a hamster and is filled with grief. Rowlf tries to comfort the doctor but is irritated by what he regards as false optimism. Their search for Clifford has tired them out and they are forced to lie down and rest. While they are asleep, the Swedish Chef, the current Duke of Milan, suggests to Sam the Eagle he was called that because, well he was a bird, that they kill Doc Honeydew and seize his throne. Rizzo the Rat, however, has heard their plotting and wakes up Rowlf in time. The Swedish Chef and Sam the Eagle claim that they drew their Uzis to protect the sleeping party from wild animals. Their story is believed and the royal party moves on to continue the search for Clifford. .ucf1c75c9d1000739908ff26886a65763 , .ucf1c75c9d1000739908ff26886a65763 .postImageUrl , .ucf1c75c9d1000739908ff26886a65763 .centered-text-area { min-height: 80px; position: relative; } .ucf1c75c9d1000739908ff26886a65763 , .ucf1c75c9d1000739908ff26886a65763:hover , .ucf1c75c9d1000739908ff26886a65763:visited , .ucf1c75c9d1000739908ff26886a65763:active { border:0!important; } .ucf1c75c9d1000739908ff26886a65763 .clearfix:after { content: ""; display: table; clear: both; } .ucf1c75c9d1000739908ff26886a65763 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucf1c75c9d1000739908ff26886a65763:active , .ucf1c75c9d1000739908ff26886a65763:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucf1c75c9d1000739908ff26886a65763 .centered-text-area { width: 100%; position: relative ; } .ucf1c75c9d1000739908ff26886a65763 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucf1c75c9d1000739908ff26886a65763 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucf1c75c9d1000739908ff26886a65763 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucf1c75c9d1000739908ff26886a65763:hover .ctaButton { background-color: #34495E!important; } .ucf1c75c9d1000739908ff26886a65763 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucf1c75c9d1000739908ff26886a65763 .ucf1c75c9d1000739908ff26886a65763-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucf1c75c9d1000739908ff26886a65763:after { content: ""; display: block; clear: both; } READ: A Mid Summer Nights dream: A Comedy with serious elements EssayAndy and Randy Pig, the Jester and the butler give Animal some cheap booze from France and he assumes that they must be gods for having this mildly woody but nice drink. Animal offers to serve Randy Pig and make him lord of the island if he agrees to kill Fozzy bear. The three of them set off to find Fozzy but Rizzo the Rat becomes aware of the plot, lures them into a open sewer up to their necks in poo, and goes and tells Fozzy about the plot. The Docs party fails to find Clifford but they encounter some spirits who lay out one of KFCs tasty chicken buckets. But before they can eat it Rizzo disguises himself as Harpic, the Toilet Duck, a mythological character with a body, wings and claws of a duck, with big claws.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Oooh scary! He reminds them of their sins against Fozzy Bear twelve years ago. The meal disappears and Gonzo starts to cry. The Swedish Chef and Sam the Eagle are unmoved by Rizzos rubbish duck impression and miss the tasty chicken wings with free baked beans. Fozzy Bear watches the manly way Clifford carries Animal around the island on his back and thinks that he must be studley enough for his daughter and him to get it on. Fozzy dips into his pocket and pokes around the gold sovereigns and offers to pay for the wedding and honeymoon in Las Vegas. But towards the end of the ceremonies, Fozzy remembers Animals plot to kill him. Two zombies that come up from the ground chase the three into the sea. By the last act of the play Fozzy has achieved all that he had set out to do. He has shown Dr. Bunsen Honeydew, the Swedish Chef and Sam the Eagle that they had committed a crime against him in banishing him form Milan; they get  a good kick up the arse and his Dukedom is restored. Fozzy reveals to the doctor that his son is alive and the friendship between Gonzo and Fozzy is sealed by the marriage of Clifford and Miss Piggy. Fozzy Bear frees Rizzo and decides to give up his magical powers. And the Boatswain, who woke up on the shore with the worst hangover ever, announces that despite the storm the ship is seaworthy and is ready for the journey back to Italy with a stop off at France on the way for more cheap booze, obviously!

Yahoo and Amazon Building a Competitive Advantage

Brief history of the companies The Yahoo and the Amazon are online companies which also offer similar trading platforms across the globe. The Amazon.com was established in the year 1994. The company has been active in the online shopping platform. From its inception, the Amazon Company’s product line objective has been to provide quality products at the convenience of the clients.Advertising We will write a custom essay sample on Yahoo and Amazon: Building a Competitive Advantage specifically for you for only $16.05 $11/page Learn More The services offered by the company include online advertisement, online purchasing, and online consultancy. The Amazon has a product or service to any one, from a toddler to an old man. The company has expanded from the US to all other continents due to its customer-centricity business model. On the other hand, the Yahoo Company also operates on the online platform and was founded in 1994 and has experienced rapid growth over the years. Yahoo offers series of online products such as broadband, Yahoo finance, games, online TV, and online shopping. Yahoo expanded due to the various online platforms its offers to different customers across the globe due to its ‘good, better, best’ pricing strategy. As a result, the demand for its products and survives has continued to grow since the objective of this pricing strategy is to attract and retain customers who want affordable goods and services. Key strategic differences Customer-to-Customer verses Business-to-Business platforms Amazon has employed the laggard activism strategy to not only capture the global market, but also leapfrog the dominant Yahoo Company. Unlike Yahoo which operates on the Customer-to-Customer (C2C) platform, the dynamic Amazon functions on the Business-to-Business (B2B) platform. As a result, the Amazon has penetrated the global market due to a balance in factors such as the Western business style, global business approach, and flexible organizational structure (Kashmanian, Wells, Keenan, 2011). In order to penetrate the expanding global market, Amazon’s business platform was modified through introduction of services such as premium customer experience, compact support from the community, and low charges for small businesses. For instance, the Customer-to-Customer platform adopted by Yahoo has created and successfully implemented the marketing strategy to ensure customer loyalty and market expansion.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company’s product multi-branding as a positioning strategy has enabled it to survive competition. For instance, the online shopping and Yahoo finance are tailed to address the individual customer needs. Besides, the company has managed to balance the elements of intangibility, inseparability, and heterogeneity in the 4Ps of its market mi x due to improved product visibility for each target customer segment (Coulson-Thomas, 2013). Open-system verses closed-system The Yahoo Company’s business model is based on the C2C market. The attitude of the CEO towards localization is an indication of clear vision within the global market. The goal is to concentrate on the local market through use of an open-system business model. The strategy was meant to take advantage of the challenge of ‘smallness’. On the other hand, the Amazon depends on the closed-system approach in execution of its business strategies. Unlike the Yahoo which developed a fixed entry strategy in the market that was characterized by overconfidence and inertia, the Amazon was packaged as a humble and flexible online technological trading platform. As a result of the stable knowledge of the global market, Amazon jumpstarted operations through a flexible and rational business decision processes. Basically, this strategy was helpful since cha nging would not be as costly as those companies that have fixed and mature formulas for doing business such as the Yahoo Company (Coulson-Thomas, 2013). It is apparent that the Amazon Company has more efficient knowledge and experience in uniqueness of products and services than the Yahoo Company. Strategic planning: Comparative analysis The main variables of the Amazon business operations are connected at the central point of strategic planning which encompasses costing, speed, quality, flexibility, and dependability to create a smooth continuous operation tracking model. For instance, the company has been in a position to establish online business leadership position due to its appeal to the local customers, in terms of easy to use interface, free trials, and localized purchasing experience.Advertising We will write a custom essay sample on Yahoo and Amazon: Building a Competitive Advantage specifically for you for only $16.05 $11/page Learn More On t he other hand, the major part of the success puzzle for the Yahoo business management delivery operates on the periphery of the soft skills involving the timeless vision of organizational principles, defining value of the business, determining requirements, and clarifying the vision. Besides, the success puzzle is proactive in building teams, mitigating task, resolving issues, and providing direction as incorporated in the operations management system. The management of the Amazon Company realized that its success laid in the B2B strategy, which was modified to function on the customer satisfaction. The corporate strategies of the Amazon Company were also based on the traditional marketing, localized human resource, and efficiency in the monitoring units. On the other hand, the Yahoo’s platform was not modified to guarantee the localized experience to its customers across the globe (Hill Jones, 2013). The Yahoo Company depends on the local means of production in running the business. The business model was to create a decentralized system in terms of a management line for the expansion within the global market. The approach adopted by the management was to ensure that decision making process is shortened thus, avoidance of excessive bureaucracy. Furthermore, adoption of the decentralized system of management was meant to ensure direct contact with customers within the shortest time possible. The company heavily depended on the local resource to achieve a rational decision science. On the other hand, the Amazon Company established a hybrid system of integrating the western resources within its business market. However, the company maintained its centralized management system from the Silicon Valley. Besides, the company used international resources such as the management team and system support staff (Hill Jones, 2013). The ideal strategy for performance measurement should be aligned to the communication channel in the company. For implementation of th e strategy, the management of the Yahoo Company does not balance the short term and long term consideration towards decision making since the resource allocation and use is centralized.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Management strategies that ensure long term obligations are fulfilled and consider mostly the role played by resources invested in technology, continued innovations in new products, and conducting intensive researchers in the market to identify fresh niches. Unlike the costing system of the Amazon Company, which is internalized within the local market, the payment system of the Yahoo Company is externalized within other platforms (Hill Jones, 2013). Distinctive competencies The Amazon Company has a very unique organization structure. The company exhibits distinctive and unique organization configuration that is shaped by the organization’s goals. In advancing organizational learning, the system helps the business to avoid learning disabilities besides being proactive in organization thinking. The Yahoo organization exhibits flexibility in its organizational arrangement that enables jobs to be redesigned to facilitate work-based innovations. The teamwork based organization st ructure actually identifies the hierarchy of the management in order to understand any complex network. In addition, the arrangement provides myriad illustrations of the persuasive importance of problem definition within communication contemporary context (Amit Zott, 2012). Unlike the Amazon Company, which depends on different functions such as the Asia regional office, the head office in Silicon Valley and intuitions of the branch managers, the Yahoo Company has a simple organizational structure model comprising of a single CEO, who is in a position to localize the business management strategies within the conservative and open markets. The Yahoo organization exhibits flexibility in its organizational structure that facilitates work based innovations. The company has diversified its operations to merchant service and small business segments to ensure long term sustainability. Generally, when all other factors are held constant, the Yahoo Company is in a better positioned to sustai n its business within the market due to its unique services, wide appeal to customers, and relatively flexible management model. Recommendations Operational efficiency Operational efficiency and market niche provide an indication of how well the company manages its resources, that is, how well it employs its assets to generate sales and income. It also shows the level of activity of the corporation as indicated by the turnover ratios. The level of activity for the Amazon Company has remained relatively stable despite threat of competition, constant change of taste, and varying preference. In order to stay afloat, the company should streamline its operational costs and introduce freelance marketers paid on a commission. The marketers will operate from their homes to save the company daily expenses of running its business. Through implementing this proposal, the company will reduce its wage bill and seal cost loop holes (Amit Zott, 2012). Consumer Centricity Properly designed online marketing and product distribution management facilitate the success and sustainability in online marketing. To increase credibility and maintain professionalism, the current channels of reaching the consumers at the Yahoo should be tailored to encompass processes and features that flawlessly facilitate a healthy and a lifetime relationship between the business and its clients. The new development elements that the company should incorporate include trust, liability acceptance, distribution, fair retribution process, and passing accurate information to target audience in order to restore confidence within these networks. Essentially, the success of e-marketing depends on proper alignment of a functional team that is responsible for the creation of flexible and quantifiable measurement tracking tools for periodically reviewing results (Hill Jones, 2013). This strategy will ensure that the business is sustainable. Conclusion Reflectively, the Amazon and the Yahoo companies should int roduce a functional team with the essential knowledge in social media and tools used in marketing. The two companies have three building blocks of learning such as a supportive learning environment, concrete learning processes, and practice leadership that reinforce innovation. However, the companies differ in their operational strategy and organizational planning. The Yahoo Company operates within the Customer-to-Customer platform while the Amazon operates within the Business-to-Business model. The Amazon should adopt the operations efficiency strategy to sustain its market while the Yahoo should adopt the consumer centricity strategy to sustain its competitive advantage. References Amit, R., Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53(3), 41-49. Coulson-Thomas, C. (2013). Implementing strategies and policies. Strategic Direction, 29(3), 33-35. doi:10.1108/02580541311304643 Hill, C., Jones, G. R. (2013). Strategic management: An integrated approach (10th ed.). Independence, KY: Cengage. Kashmanian, R. M., Wells, R. P., Keenan, C. (2011). Corporate environmental sustainability strategy. The Journal of Corporate Citizenship, 44, 107-130. This essay on Yahoo and Amazon: Building a Competitive Advantage was written and submitted by user Alexa Mathis to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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October Sky Essay Example

October Sky Essay Example October Sky Essay October Sky Essay Stephanie October 22nd, 2013 Hour 3 The Perfect Rocket Actress Audrey Hepburn once said l tried always to do better: saw always a little further. I tried to stretch myself. In the movie October Sky, Homer Hickam is a young boy who has dreams outside of his mining town of Coalwood, West Virginia. He stretched his dreams and pushed himself until he launched his rocket to turn everyone into believers. He saw a little further and wanted opportunities outside of Coalwood . Throughout the movie Homer encounters many obstacles from learning how to build rockets, the constant disapproval from his father, and negative remarks rom his school. One of the main conflicts of October Sky is Homer and his friends learning how to build and work rockets. At school, Homer confronts Quentin, the geek of the school. Homer tells him about his idea for rockets. After the conversation, Homer, his two friends, and Quentin begin their adventure. They figured out the basics of rocket building through books and Quentin. Homer and his friend encounter many problems. They have problems with the nozzle and the chemicals. Their first rocket was called the AUC I and, of course, it wasnt a success. They nearly exploded the ines, but their first try wasnt going to be perfect. Neither was the second, or third, or fourth. After all of their failing, they talk to a mine worker about. Leon Bolden, an African American shop worker, offers to order it nozzle to make it a success. The nozzle isnt cheap to order though. The Rocket Boys talk a part of the railroad tracks and sell it for quick money. Homer and his friends encounter many exploding rockets before they can build the perfect one. They test out many chemicals before they figure out 100% alcohol is all they needed for the perfect rocket. Building a perfect rocket would impress any parent but Homers father, John Hickem, is not anywhere near proud. Throughout the movie Homer tries to get his fathers approval. He tells Homer numerous times to stop with the rocket building. He wants him to grow up and be a mine worker. He told Homer he was proud to see him in the mines when Homer had to work there. Homers father seems to care about two things, the mines and Jims football. The mines are Johns pride and Joy. Homer even says that his dad cares more about the mines than his family. Homer nearly set the mines on fire with his first rocket and his dad was furious. He told Homer to stop with the rockets and then threw his first rocket in the trash. Homer still keeps trying though. One night, when Homer comes home he finds thats his rocket equipment is missing. He goes and asks his dad where it is and he responds by saying its where it belongs. Homer then runs outside to retrieve his rocket equipment his dad threw away. When Homer invites his father to see his last rocket launch his father says that he is busy and has things to do. Homer is saddened, but angry. He tells his father Homers father eventually goes to see Homers last rocket launch and launches it imself. By the ending launch everyone in Coalwood supports the Rocket Boys. It wasnt always like that. At the beginning of the movie their school, Big Creek High School, and the principal Mr. Turner was not supportive. He tells their teacher to stop giving the boys false hope. He thinks that the Rocket Boys will never make it out of Coalwood. One day the police arrest Homer because the police claim he started a forest fire with his rocket. Mr. Turner is glad to see him go, not missing him at all. Home comes back and proves to Mr. Turner that he didnt start the forest fire. When Mr. Turner walks into the classroom, he is not pleased to find Homer on school property. Homer then does the calculations to prove he didnt start the forest fire. Mr. Turner Just teases him saying he became a math genius while he was away, but he was never good in math at school. Mr. Turner eventually allows Homer back into the school and he actually seems happy about it. Homer never gave up his dreams. He knew he could do it even if everyone laughed and thought his dream was foolish. The Rocket Boys proved all of them wrong. Their perseverance kept them going through it all.

Accountability of nursing professionals Essay Example | Topics and Well Written Essays - 500 words

Accountability of nursing professionals - Essay Example In health care, professional accountability and responsibility go hand in hand.The two are related in the nursing profession and one must posses both to be an effective and reliable nurse.Thus both are very vital in the nursing profession. Both accountability and responsibility are concerned with taking care of a patient and his or her family.Thus both are very vital in the nursing profession. Accountability refers to the state of being liable to ones’ actions and willingness to accept the consequences of his or her own behaviour. In addition, they are also concerned with the code of conduct, behaviours and policies related to nursing profession. Thus both are very vital in the nursing profession. Accountability refers to the state of being liable to ones’ actions and willingness to accept the consequences of his or her own behaviour. It is a legal obligation and in nursing profession it entails ethical and moral responsibility. Nurses who are accountable treat their du ties with a lot of seriousness. It is the responsibility of a professional nurse to act within his or scope of care and call upon his or her knowledge and skills in making decisions that are in the best interest of the patient. According to the American Nursing Association code, a nurse is accountable for nursing judgments and actions. Professional accountability entails everything from the way nurses dress, to their values, ethics and moral beliefs (Fineout-Overholt et al 2005). According to Melnyk and Fineout-Overholt (2005),

Analysis on the Story Two Kinds Essay Example | Topics and Well Written Essays - 1000 words

Analysis on the Story Two Kinds - Essay Example Her mother believed that they can start a new life in America. They went to America after her mother lost everything in China. This indicates that her mother believed that America was an escape from disillusion, frustration, misery and death. America was freedom, hope and dreams fulfilled. But this didn’t happen with Jing Mei. Her life in America was full of sadness, frustrations and tension. Two Kinds was a story that dealt mother and daughter relationship. But more than that, it shows us how our social environment affects our belief in things. The mother and daughter relationship that was presented in the story was filled with tension. The mother and the daughter were very different from each other. Not because they were really different, but because the daughter wanted to be different from her mother. We become who we are not because other people want us to be that person, but because we choose to be or not to be that person. We choose our own identity, we choose the path w e want to take in life. And this was exactly what Jing Mei did in the story. She chose the path opposite of what her mother wants her to be. At first, she was excited about being good in something. As her mother tried to find out where she’s good at, she continuously felt the pressure to be good. And, unfortunately, she also continuously felt the disappointment of her mother everytime she cannot be good in whatever her mother pushed her to do. She tried ballet. She tried being Shirley Temple. She tried being a remarkable child that her mother saw in the magazines, like that child who knew â€Å"all the capitals of all the states and even the most of the European countries† or that child who can multiply numbers in her head, or the other one who can stand on his head without using his hands. And because she failed to be those remarkable children, she became frustrated. She felt she will always be the ordinary girl that her mother does not want her to become. And so she became defiant. She became angry and she vowed to herself that her mother will not change who she is, that she won’t become someone she is not. And she stopped trying to become good at something her mother wants her to be. When her mother pushed her to learn the piano, she became defiant once more. Her defiance led to her laziness. She purposely did not try to learn the piano which led to her humiliating experience at a talent show. This strained her relationship with her mother even more. And it never changed as she grew up. She always managed to fail. And this increased the gap between her and her mother. We have always wanted to become someone. Jing Mei was not different. But because of her mother’s desire to make her as someone who she can’t be, Jing Mei resented success. This resulted to her failure everytime she attempts to become better. She believed that she is not a genius, she believed she can never be good at something. She believed she can never be t he daughter that her mother wanted her to be. To which her mother kept repeating that she didn’t want to change her, that she just wants her to become the best at something she could do. But because of the constant struggle who is in control of Jing Mei’s life, she and her mother fought endlessly. This shows that there are instances that forcing a person to do something she doesn’t really love would make her more miserable. It’s like setting her up for failure. Instead of helping her, Jing Mei’

Working and non-working students Essay Example | Topics and Well Written Essays - 250 words

Working and non-working students - Essay Example The academic grades of students depend on the time spent on study sessions. Working students spend a considerable part of working. Thus, they have minimal time for class sessions and individual study (Berkel, 2010). Consequently, their grades suffer substantial deterioration, leading to lower grades. By contrast, the non-working counterparts dedicate the most time to study. Therefore, they are likely to register higher grades. Nonetheless, academics performance depends on the manner by which employment coincides with apathy in academics. Non-working students and working students both spend time in participation in co-curricular activities. The degree of participation, however, depends on the commitment of students. Thus, students who work are likely to engage in fewer co-curricular activities compared to their counterparts (Berkel, 2010). Socializing and entertainment depend on the relevant context. Working students spend minimal periods in socializing with non-working students, especially those who reside in college hostels (Berkel, 2010). However, they can associate with work mates on regular basis and event accord time for entertainment during weekends. The learning environment, by contrast, offers opportunities for students to mingle and participate in entertainment. In conclusion, working and working students portray diverse academic performance, co-curricular participation levels, and entertainment/socializing levels. Regardless of their variances, both sets of students make up the modern learning

The Concept Of Sustainable Development Strategy Business Essay

The Concept Of Sustainable Development Strategy Business Essay The concept of sustainable development has received growing recognition, but it is a new era for many business executives. For most, the concept remains abstract and theoretical. Protecting an organizations capital base is a well-accepted business principle. Yet organizations do not generally recognize the possibility of extending this notion to the worlds natural and human resources. If sustainable development is to achieve its potential, it must be integrated into the planning and measurement systems of business enterprises. And for that to happen, the concept must be articulated in terms that are familiar to business leaders. The following definition is suggested: For the business enterprise, sustainable development means adopting business strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future. This definition captures the spirit of the concept as originally proposed by the World Commission on Environment and Development, and recognizes that economic development must meet the needs of a business enterprise and its stakeholders. The latter include shareholders, lenders, customers, employees, suppliers and communities who are affected by the organizations activities. It also highlights businesss dependence on human and natural resources, in addition to physical and financial capital. It emphasizes that economic activity must not irreparably degrade or destroy these natural and human resources. This definition is intended to help business directors apply the concept of sustainable development to their own organizations. However, it is important to emphasize that sustainable development cannot be achieved by a single enterprise (or, for that matter, by the entire business community) in isolation. Sustainable development is a pervasive philosophy to which every participant in the global economy (including consumers and government) must subscribe, if we are to meet todays needs without compromising the ability of future generations to meet their own. Implications for business It has become a clichà © that environmental problems are substantial, and that economic growth contributes to them. A common response is stricter environmental regulation, which often inhibits growth. The result can be a trade-off between a healthy environment on the one hand and healthy growth on the other. As a consequence, opportunities for business may be constrained. However, there are some forms of development that are both environmentally and socially sustainable. They lead not to a trade-off but to an improved environment, together with development that does not draw down our environmental capital. This is what sustainable development is all about a revolutionary change in the way we approach these issues. Businesses and societies can find approaches that will move towards all three goals environmental protection, social wellbeing and economic development at the same time. Sustainable development is good business in itself. It creates opportunities for suppliers of green consumers, developers of environmentally safer materials and processes, firms that invest in eco-efficiency, and those that engage themselves in social well-being. These enterprises will generally have a competitive advantage. They will earn their local communitys goodwill and see their efforts reflected in the bottom line. Practical considerations While business traditionally seeks precision and practicality as the basis for its planning efforts, sustainable development is a concept that is not amenable to simple and universal definition. It is fluid, and changes over time in response to increased information and societys evolving priorities. The role of business in contributing to sustainable development remains indefinite. While all business enterprises can make a contribution towards its attainment, the ability to make a difference varies by sector and organization size. Some executives consider the principal objective of business to be making money. Others recognize a broader social role. There is no consensus among business leaders as to the best balance between narrow self-interest and actions taken for the good of society. Companies continually face the need to trade off what they would like to do and what they must do in pursuit of financial survival. Businesses also face trade-offs when dealing with the transition to sustainable practices. For example, a chemical company whose plant has excessive effluent discharges might decide to replace it with a more effective treatment facility. But should the company close the existing plant during the two or three-year construction period and risk losing market share? Or should it continue to operate the polluting plant despite the cost of fines and adverse public relations? Which is the better course of action in terms of economy, social wellbeing and the environment? Moreover, many areas of sustainable development remain technically ambiguous, making it difficult to plan an effective course of action. For example, the forestry industry has had difficulty defining what constitutes sustainable forest management. Some critics believe that simply replacing trees is not enough, because harvesting destroys the biodiversity of the forest. Clearly, more research will be needed to resolve such technical issues. From a broader perspective, however, it is clearly in the interest of business to operate within a healthy environment and economy. It is equally plain that, on a global basis, growing and sustainable economies in the developing countries will provide the best opportunities for expanding markets. To some, sustainable development and environmental stewardship are synonymous. In the short term, sound environmental performance is probably a reasonable objective for most businesses, with sustainable development as a longer term goal. However, this can lead to confusion. In the developed world, the focus is on environmental management, while in developing countries, rapid and sustainable development is paramount. The global economy is coming under growing pressure to pay for the restoration of damaged environments. But this economic engine is being asked to help solve other pressing problems at the same time. The challenge is to solve all of these problems in a sustainable manner, so as to generate continuing development. Despite ambiguities about definitions, there is now widespread support for sustainable development principles within the business community. However, for that support to grow, it will be important to recognize and reward initiatives that are being taken to turn the concept into reality. Positive signs of change William Mulligan, environmental affairs manager at Chevron Corporation, reflects the view of many in the business community who believe that the environment is now a major issue one which presents both challenges and opportunities. Over the last decade, we have seen many polls confirming the importance of the environment to Americans, he says. Only an irresponsible company would dismiss this trend as a passing fad or fail to recognize the need to integrate environmental considerations into every aspect of its business. Environmental excellence has to become part of strategic thinking. It is in our best economic interests to do so. In fact, whenever we are forced to change, we often find opportunities. This positive change in attitudes and practices is echoed by the Organization for Economic Cooperation and Development, which says: There is now a realistic prospect of harmonizing environmental and economic considerations, and thus of gradually incorporating these objectives in policy. Many executives have demonstrated that pursuing sustainable development strategies makes good business sense. For example, a 3M manufacturing plant scaled down a wastewater treatment operation by half, simply by running cooling water through its factories repeatedly instead of discharging it after a single use. Meanwhile Dows Waste Reduction Always Pays programme, which began in 1986, has fostered more than 700 projects, and saved millions of dollars a year. And in a Westinghouse metal finishing factory in Puerto Rico, the company reduced dragout the contamination accidentally carried from one tank to another by 75% simply by shaking the tank to remove solids before releasing the chemical to the next tank. Pacific Gas and Electric decided that energy conservation was a more profitable investment than nuclear power, and McDonalds made its well-publicized move from plastics to paper the cornerstone of a much broader, but less visible, waste reduction strategy. The managers of these businesses clearly believe that environmentalism has something to offer business. In an interview with Tomorrow magazine, John Elkington of environmental consultancy SustainAbility says: We are seeing the birth of corporate environmentalism. In fact the main impetus for sustainable development in the future will probably come from business. There are other significant developments too, Elkington points out. Many consumers are now prepared to pay more for environmentally responsible products. And the emergence of ethical investment funds has thrown the spotlight onto corporate environmental performance. Also significant, says Elkington, is that companies are changing from within, rather than simply responding to external pressure from consumers and environmentalists. Enhancing management systems The concept of sustainable development needs to be incorporated into the policies and processes of a business if it is to follow sustainable development principles. This does not mean that new management methods need to be invented. Rather, it requires a new cultural orientation and extensive refinements to systems, practices and procedures. The two main areas of the management system that must be changed are those concerned with: †¢Ã¢â€š ¬Ã‚  A greater accountability to non-traditional stakeholders; †¢Ã¢â€š ¬Ã‚  Continuous improvement of reporting practices. Developing an effective management framework for sustainable development requires addressing both decision-making and governance. The concept of sustainable development must be integrated both into business planning and into management information and control systems. Senior management must provide reports that measure performance against these strategies. Governance is increasingly important because of the growing accountability of the corporation and its senior management. Information and reporting systems must support this need. Decision-making at all levels must become more responsive to the issues arising from sustainable development. Seven steps are required for managing an enterprise according to sustainable development principles. These are set out below.

Sambia And Hutterite Societal Threats :: essays research papers

Threats are everywhere. Every community in the world faces some sort of threats from time to time. These threats can be large or small, can come from inside or outside of the colony, and can have devastating effects on the group as a whole or as individuals. Quite often, parallels can be drawn between societies that have nothing to everything in common. This is found when comparing two dramatically different groups in the Sambia and the Hutterites. When first comparing the Hutterites and Sambia, one notices the glaring differences. The Sambia are a tribe living in the jungles of New Guinea. The Hutterites are a group that lives communally on large farm areas. The Sambia live what looks to most an uncivilized and savage way of life. The Hutterites live in established communities with many modern conveniences. The Sambia is a black tribe, while Hutterites are white. After these obvious differences, it is hard to imagine that there would be anything in common between the two groups. Looking deeper into the groups, it is easy to find several instances where they have very similar societal threats. Both the Sambia and Hutterite groups face threats from inside their communities. These internal threats can be very minor to something that might tear the group apart. One example of an internal threat comes from the sex differences that exist in each group. Both the Sambia and Hutterites have specific male and female gender roles. The Sambia men are the warriors, leaders and hunters. The women cook, raise children and gather certain crops. In the Hutterite community, the men are farmers, both group and spiritual leaders, and top of the hierarchical ladder. The women have the household duties of cleaning, cooking, child rearing and clothes making. There is no deviation from these distinct gender roles. In both societies, women are seen as being beneath the men and having to follow the orders of men. In both of these groups, the women marry in from an outside group. The women come into the home of the husband, with all of his family and friends surrounding them. She does not know anyone there, and must start anew. This and the distinct gender roles lead to male and female subcultures. The Sambia women do not understand the men's rituals, make fun of them and do not share in the joy they receive from the process.

Whole Foods

Whole foods Market is one of the largest and most successful organic natural food retailers in the world. The success of this retail giant did not happen overnight. Whole Foods was the idea of a twenty five year old college dropout named John Mackey and his girlfriend Rene Lawson Hardy. Their mission was to open an all-natural and organic food store with the promise of healthy food for a healthier life. In 1978 the two began their venture with a small health food store named SafeWay.In two year’s time Mackey and Lawson partnered with Craig Weller and Mark Skiles to merge SafeWay and another local natural food store in Austin Texas, employing only 19 people. (â€Å"Whole foods market,† 2012) John Mackey realized his passion was finally coming to fruition when he had said, â€Å"that having had a natural food conversion he wanted to share it with others. † (Patoski, 2006) This vision has now brought Whole Foods to recently celebrate their 30th anniversary.During th ese 30 years Whole Foods has stayed true to their mission of supporting and providing an equitable work environment for their employees, providing superior quality products for their customers, and embracing their commitment to sustainable agriculture. The driving force behind Whole Foods huge success is that they are goal oriented and passionate about their mission. Every employee from CEO’s to the store employee’s function under a set of shared beliefs that are put into practice with the assistance from the business model known as P.L. O. C. P. L. O. C. is made up of four components that are essentially management tools to create a cohesive structured and well planned organization.The first component of P. L. O. C. is planning. Planning is the process of setting performance objectives and determining what actions should be taken to accomplish them. The second is the component organizing. Organizing is the process of setting and assigning tasks and coordinating the ac tivities of individuals or group within an organization. The third P. L. O. C. component is leading.Leading is the process of creating an atmosphere that promotes a strong work ethic through shared enthusiasm, positivity, and productivity. The last component of the P. L. O. C. model is controlling. Controlling involves establishing performance standards based on the company’s objectives and evaluating and reporting job performance. It’s no secret that Whole Foods is a very successful company. It is also quite clear that their success is due in large part to their partnering of both their effective use of P. L. O. C. management and their core values. Whole Foods has a motto which captures their purpose as an organization.Their motto being Whole Foods, Whole People, Whole Planet, along with their use of P. L. O. C. these components has been the foundation to their success. The Whole Foods piece of the model refers to the highest quality, the least processed and the most naturally preserved foods. The Whole People stands for recruiting quality personnel who hold the same belief and passion about food as well as a desire to be a part of a team culture. Whole Planet signifies the company’s social responsibility by actively being committed to supporting organic farming and agriculture, and being aware of and caring for the world around them. (â€Å"Whole foods market,† 1997)Whole Foods has strong core values, among them are offering only the highest quality of natural and organic products available; ensuring customers satisfaction and delight; enhancing the happiness and excellence of the human resources; generating wealth through profit and growth; showing care for the environment and communities; establishing a â€Å"win-win† alliance with suppliers; and teaching stakeholders how to improve their health through proper eating education.(â€Å"Whole foods Market’s,† 2012)Whole Foods is known throughout the entire food industry for being an exceptional company to work for. Promoting happiness and excellence among their employees is one of their core values. In addition, Whole Foods is an organization that successfully utilizes the P. L. O. C model which has allowed them to establish superior recruitment strategies. The company recruits a specific kind of employee, one who wants to be a part of their team and who shares the same core values.Their employees are empowered by and invested in the company by being given decision making capabilities, a respectful work place, and felling that they are supported, valued and that their hard work and commitment to excellence is recognized. Whole Foods has a team motto mentality. Every employee is a part of a team that meets regularly and collaborates, discusses, and decides on issues regarding the work place and employee will being. The belief that every voice is valuable has helped create an atmosphere that is open and positive.Beginning on the highest run g of the company ladder to an individual store employee, decisions are shared by all. This has been an enormous motivator for the employees at Whole Foods because unlike other retail food stores employees actually have a say and are instrumental in ensuring the future of the company. They are held up as being as important as their customers and their opinions are valued. (Kammeyer) Whole Foods has been named one of the top companies to work for by CNN Money.(Walker, 2012)Compared to other retailers who struggle to pay their employees the minimum wage, Whole Foods doubles it paying their employees an average of $15 dollars and hour. CEO Walter Robb, who joined the company in 2010, stated that he â€Å"wishes he could pay his employees even more. † (Blodget, 2012) This is an annual salary that hits just short from being able to supporting a family in most parts of the county. Whole Foods also stands by their vision to be a shared market with their employees, they have set a cap on all salaries company wide.No employee from a team member up to an executive will receive any more than 19 times the company wide annual salary. When the majority CEO’s of large corporations, average a rate of 231 times the regular working person. Whole Foods caps salaries as a way to ensure equity and trust among all. (Kannal, 9 14) Whole Foods is an open book, with nothing to hide. Any financial information from every employee starting from a â€Å"Team Member† to a CEO is disclosed to the public, their job title and wages from each title can be found at the job and anyone can look it up on Glassdoor.com if they wanted to find out. Whole Foods believes in the practice of â€Å"open people, open book, open door. † (Whole Foods Market, 2012) An innovative practice John Mackey believed it would â€Å"stop envy in human nature at work. † (cite)Whole Foods employees allotted affordable to no cost benefits such as medical, dental, vision, personal wellness , healthcare and dependent care reimbursement, life and disability insurance, 401K retirement savings, paid time off, gainsharing, Team Member discounts, Team Member emergency plan,  and stock options that are given and may also be purchased. All employees are encouraged every three years to engage in a companywide vote for the companies â€Å"Team Members† health and benefit package. This allows them to recognize exactly what their needs are and establish a benefit package that supports those needs. Whole Foods doesn’t believe in a one size fits all package. (Blodget, 2012) When it comes to stock ownership of Whole Foods 96 percent of their stock is held by Team Member or non-executive employees.The remaining amount is held by top executives. The philosophy that Whole Foods holds is the customer comes first, then the Team Members, and then the stockholders. (Sacks, 2009) Whole Foods philosophy is that, â€Å"the most important stakeholders are our customers. † The satisfaction of Whole Foods customers is extremely important to everyone in the company. Once again Whole Food combines the tenets of P. L. O. C. and the core values of supporting the health and well-being of all people to stock their stores with the highest quality organic and natural foods.John Mackey refers to the theory of customers being the true lifeline of a business as â€Å"Conscious Capitalism,† (a phrase he has trademarked) instead of only focusing on the gain of the business profit wise, focus on the purpose. (Sacks, 2009) Putting more of the focus on the philosophy of Whole Foods keeps customer happy and returning to experience the main reason why they started shopping there in the first place. Whole Foods has unquestionably changed the way people buy and eat food. In this down turning economy Whole Foods wants to keep their customers loyal and on track to continuing to eat naturally, healthy and organically.They have added coupons directly on their website that can be printed from your own computer, or even picked up from any local Whole Foods store. Once again the Whole Foods organization aims to keep their customers happy by providing affordable, delicious food. Whole Foods takes their commitment to balance their needs of people with their needs of the planet very seriously. They recognize that they as global citizens, they must practice sound environmental stewardship. Whole Foods is known for being a respected company and has been awarded the AchievementAward from the Environmental Protection Agency, as well as being ranked 5th on the top 50 Green Power Partners list. (â€Å"Green mission†) (EPA. gov) Whole Foods does this by emphasizing and upholding the importance of the 3 R’s, Reduce, Reuse, Recycle. By following these R’s Whole Foods has reduced their landfill waste by 75 percent. A method Whole Food uses to avoid waste was to put a ban on using plastic bags, only using reusable bags or paper bags that ca n be recycled. To encourage their customers to bring in their own bags a nickel is refunded towards each full purchase.(â€Å"Green mission†)In 2002 Whole Foods became the first retailer to introduce solar energy as their power source, this made them the only Fortune 500 Company to purchase wind power and set off 100 percent of their energy cost. (Kannal, 9 14) Another contribution to the environment was selling organic produce, meats and materials, their vision used to reduce waste by the farmers they are purchasing from. Whole Foods also gives back to the community locally and to other countries by establishing the Whole Foods Foundation, a non for profit established by Whole Foods.Donations are received by online giving, mail, or at the checkout counter. The challenge that Whole Food may face in the future is the completion from other stores looking to grow and hold the same quality natural and organic products as they do. Another factor is the rising cost in produce and n atural foods. Whole Foods must continue to use those core values that they built their empire from to rise above the others, by building strong partnership with local farmers and continuing to stay innovative within their stores management structure. A Whole Food is an incredible organization.Not only do they care about the food they sell, the customers they provide for, and the world in which they live. They are also deeply committed to a future in which not just local communities but the world at large benefits from the practice in healthy eating that has become their trademark for the past 30 years. Whole Foods high quality innovative personnel, careful planning, management strategies and systems, and incredible dedication manage to secure their place in a highly competitive retail world and from the looks of things they are not going anywhere soon.